This hypothetical ad campaign was inspired by a trip to Sydney, where rideshare services enabled us to be anywhere we wanted, faster than any other method could. Utilizing Uber’s recently updated brand guidelines, and a newly found awe at the global presence of the brand, this campaign is meant to inspire young people to travel with confidence. As I learned myself, Uber can help you have more experiences, regardless of where you are in the world.
In a nod to oil cans and old AA battery wrappers, New York Nitro’s packaging is meant to be as bold as the coffee inside should taste.
Beginning with the classic NY combo of orange and blue, and finishing with the Lower Manhattan skyline, every ounce of this cold brew calls back to the Empire State.
My first concert was at Toad’s Place in New Haven, Connecticut at age 13. Since then I’ve been heavily involved in the punk scene. One of the things that always struck me about punk fashion was the hesitance to add color. Everything needed to be black. In an effort to bring color and some modern flavor to punk graphic t-shirts, I used some classic iconography and added splashes of neon pink and blue.
Game Developer Branding
One of my very best friends is studying game development at NYU, and for his senior capstone he plans to create a small game design studio with one of his peers. Empathy Wave’s games are meant to convey a sense of paying it forward, and a deep feeling of interpersonal positive connection.
I worked very closely with my friend on iterating the design and we eventually settled on a pacific throwback. Simplicity, bright colors, and a ‘soft’ feeling were the major drivers in finalizing the logo.
Restaurant branding is a concept that really captures my attention. Growing up I always thought I would attend culinary school. My plans changed, but a passion for cooking, restaurants and food remained.
This Secret Sandwich Society project took heavy inspiration from Art Deco style and film noir concepts. The ever-present noir lamppost was my touchstone for this design, and the yellow lighting gets carried throughout the menu itself.
Creating the silhouettes was a fun challenge for myself, I needed to make sure they would read despite them consisting of multiple simple shapes, and only one color.
Poster Design & Illustration
The Phoenix is not just a symbol of rebirth, it’s the the symbol of Elon University. I was hired to make this poster by the Office of Cultural Events for the wind orchestra’s fall concert. This project was a great opportunity to work with a client, especially one that was making decisions by committee.
This concert’s lineup was heavily inspired by themes of nature like fire, water, and naturally wind. Using a phoenix was the most appropriate way to tie in all these factors together.
The shape of the phoenix illustration was influenced by birds of prey, in particular the osprey. Large, powerful wings and a fiery glow were absolute musts when drawing this up.
In the spring of my senior year, I was given a fantastic opportunity to work with the Burlington Royals baseball team. The B-Royals are the official Rookie League affiliate of the Kansas City Royals.
While here, I mostly worked on promotional materials like flyers, flags, and ticket booklets. It was definitely a challenge to adjust to print design rather than digital, but I think it gave me some good experience. Working with preexisting branding was another challenge, I thought it would make things easy but the opposite was true. I was still afforded plenty of freedom in terms of style, but needing to conform to very specific design standards was new for me.
Overall my design philosophy for the Royals was to accentuate their bold colors, and make things simpler than they had been in the past. Rather than over complicating like many minor league teams do, I wanted to create designs that would be striking yet easily accessible.
When redesigning the Festival of Media Arts logo, my focus was in communicating the fact that the competition is centered around digital creativity. The previous logo did not get this point across very well. By choosing a sharp sans-serif typeface and a pixel texture, I wanted to give FoMA a modern face-lift.
Working on the FoMA redesign was absolutely one of the most interesting assignments I got during my time at Elon. We conducted a pseudo competition in my class, where each student got feedback from the festival organizers themselves. After a few rounds of this, they picked a favorite logo.
When I was tasked with making an infographic, I instantly thought to tackle an environmental issue. I went through the highly talked about suspects: straws, paper plates, even almonds. But a problem far bigger was just sitting in my pocket the whole time.
E-waste is rapidly accumulating as smartphone manufacturer’s practice of planned obsolescence ramps up. Phones are no longer designed to last longer than the two year upgrade cycle that most carriers offer. The more I looked into the issue, the more important it became to me.
Using mostly black and white, with the occasional inclusion of green, this infographic is meant to be as straightforward as possible. This was also achieved by splitting the information into two columns, “What’s the Problem,” and “What’s the Solution.”